On May 5th, 2017, Variety’s Dave McNary and JD Knapp reported on Marvel’s newest film to be released and 2017’s summer kickoff, “Guardians of the Galaxy Vol. 2”, stating that on Thursday alone, the film received $17 million in gross, making it the third-largest title for Marvel after “Age of Ultron” ($27.6 million), and “Civil War” ($25 million). The film is also the biggest preview number so far for the year (McNary and Knapp 2017).
As a follow-up to the sleeper 2014 hit, the film has some large shoes to fill. The first film garnered record-breaking numbers- opening at $94 million ending up with $333 million in domestic gross and $440 million internationally (McNary and Knapp 2017).
““Guardians of the Galaxy Vol. 2” opened in 53% of the international marketplace with $106 million last weekend and a foreign total of $167 million as of Thursday. It debuted in South Korea on Wednesday with $3.3 million ($4.4 million including previews) for the biggest opening day of 2017. The film opened with $2.8 million on Thursday in Russia, 41% ahead of “Guardians of the Galaxy.” It’s launching in China on Friday, so the worldwide total this weekend should be in the $250 million range” (McNary and Knapp 2017).
So far, the film has impressed Rotten Tomatoes critics, who give the film 82%, but Disney, while wanting to impress the critics with the spectacle of the film, are hoping that this film helps the rest of the box office for the remainder of the year. Paul Dergarabedian a comScore senior media analyst, notes that 2016 was a bummer for the box office, but with the reboots, sequels, and original content coming this year, there is hope for a better box office. “Year-to-date, 2017 has already seen $3.75 billion in the domestic box office as of May 3. That number is up 3.5% from the same time in 2016” (McNary and Knapp 2017).
Time will tell if the box office will gain what is expected for this film, most likely, there will be impressive numbers, but not exactly equally to that of the first film. The reason is because the film’s budget is $232 million, which means that if these predictions are correct, the film would have just made it’s budget. However, it needs to do much more than just barely surpass the budget, but to make a decent profit and do better than the original, which, according to history, is not exactly in the film’s favor. However, it is Marvel, but we shall certain keep our eyes on this as it develops.
McNary, Dave and Knapp, JD. “Box Office: ‘Guardians of the Galaxy Vol. 2’ Heading for $150 Million Weekend in U.S.” Variety. N.p., 05 May 2017. Web. 05 May 2017.