Box Office: Spiderman: Homecoming and Despicable Me 3 Record

The Hollywood Reporter’s Pamela McClintock reported on Saturday, July 8th, 2017 the opening weekend “success” of Marvel’s newest addition to the ever expanding Marvel Cinematic Universe, “Spiderman: Homecoming”.

The reboot is set to become the third biggest box-office domestic opening of the year with $50.5 million with a projected $120 million-$125 million by Sunday’s end. “If that estimate holds, the $175 million tentpole will pass up “Wonder Woman” ($103.3 million) to snag the third-best North American opening of the year to date behind “Beauty and the Beast” ($174.8 million) and “Guardians of the Galaxy Vol. 2″ ($146.5 million)” (McClintock 2017).  Also of note, this also means that if the film achieves the expended opening margins, The Walt Disney Company and it’s affiliates will have a hand in all three films as top box-office openers. “Homecoming” is largely a win for Sony, who is trying to recoup after the dismal failure of “Amazing Spiderman 2”, marketing this time around to a younger crowd. Sony brought on Disney as a producing partner and plans to issue a series of films to be a part of the highest grossing film series in history-  the Marvel Cinematic Universe.

“”Homecoming” is opening ahead of The Amazing Spider-Man (2012) and The Amazing Spider-Man 2 (2014) — adjusted for inflation or not — but won’t match the first three pics when adjusting numbers for inflation” (McClintock 2017).

Official numbers from Sony will be released on Sunday.

In other news, Universal’s “Despicable Me 3” made $37 million over the weekend, totaling the gross thus-far to  $152 million through Sunday in terms of domestic box office. However, as most films and studios rely on, China is the breadwinner. In terms of total box-office, including both domestic and international markets, “Despicable Me 3” passed the $300 million on Friday with $20.1 million belonging to China, where it opened on July 9th, making it the biggest opening day of all time for an animated film (McClintock 2017).

As we dive into the depths of the summer box-office, we look forward to “War of the Planet of the Apes” (Reeves 2017), which opens on July 14th, 2017 and has garnered critical acclaim; the hope is that when Oscar season comes around, we shall see Andy Serkis with a little gold statue, but perhaps that is too much wishful thinking.

Sources:

http://www.hollywoodreporter.com/news/box-office-spider-man-homecoming-swings-505m-friday-125m-launch-1019528

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